Skills Assessment

Marketing Officer

Anonymous Employer

Marketing & Communications

Retail, Fashion & FMCG NGN Confidential
New Featured
3 weeks ago

Job Summary

Our Client is looking to hire a Marketing Officer to develop, implement, track and optimize our marketing campaigns across all channels.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:2 years

Job Description/Requirements

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Design and execute both offline and online marketing plans for user acquisition, activation, and retention.
  • Provide solid market and user understanding, identify growth opportunities and optimize product design along with the cross-functional team.
  • Identify key issues in users' experience and change in the marketplace, and provide recommendations to solve these issues.

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