Job Summary

The overall goal of the Marketing Officer is to: • Deliver effective marketing programs that will help Park Vega’s reputation and growth. • Have responsibility for all Park Vega’s marketing activities. • Oversee the development and implementation of a fully integrated marketing strategy for the business.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements


Job Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Undertake continuous analysis of competitive environment and consumer trends.
  • Brainstorm with team and develop ideas for creative digital marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, lead conversions, advertising, events planning etc.)
  • Liaise with clients to execute promotional events and campaigns.
  • Develop strategies to increase online sales through effective digital marketing campaigns.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Provide leadership in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Development and overall responsibility for implementation of the Park Vega’s brand strategy.
  • Developing the appropriate marketing strategy for new and product / service offerings.
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Overseeing the company’s Sales team; enabling them to meet their commercial objectives by setting targets and providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing and sales department.
  • Ensuring that the company’s marketing objectives are implemented by the marketing department.
  • Overall responsibility for digital marketing: website update & traffic, social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organization.
  • Measure effectiveness of all marketing activities / campaigns and advice management accordingly.


Skills and Qualifications:

·         Minimum of 6 years proven work experience as a Marketing specialist or similar role

·         Well-organized and detail oriented

·         Commercial awareness partnered with a creative mind

·         Entrepreneurial mindset with the ability to spot original branding opportunities

·         Proven track record of success in senior marketing roles in the hospitality / entertainment industry.

·         Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

·         Demonstrable experience in marketing data analytics and tools

·         Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ad words etc.)

·         Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

·         Minimum of BSc/BA in marketing, communications or equivalent

·         Professional chartered marketer (CIM) is an added advantage.

·         Confident, driven and dynamic leader.

·         Exceptional communication and writing skills













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