Job Summary

The overall goal of the Marketing Officer is to: • Deliver effective marketing programs that will help Park Vega’s reputation and growth. • Have responsibility for all Park Vega’s marketing activities. • Oversee the development and implementation of a fully integrated marketing strategy for the business.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

 

Job Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Undertake continuous analysis of competitive environment and consumer trends.
  • Brainstorm with team and develop ideas for creative digital marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, lead conversions, advertising, events planning etc.)
  • Liaise with clients to execute promotional events and campaigns.
  • Develop strategies to increase online sales through effective digital marketing campaigns.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Provide leadership in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Development and overall responsibility for implementation of the Park Vega’s brand strategy.
  • Developing the appropriate marketing strategy for new and product / service offerings.
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Overseeing the company’s Sales team; enabling them to meet their commercial objectives by setting targets and providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing and sales department.
  • Ensuring that the company’s marketing objectives are implemented by the marketing department.
  • Overall responsibility for digital marketing: website update & traffic, social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organization.
  • Measure effectiveness of all marketing activities / campaigns and advice management accordingly.

 

Skills and Qualifications:

·         Minimum of 6 years proven work experience as a Marketing specialist or similar role

·         Well-organized and detail oriented

·         Commercial awareness partnered with a creative mind

·         Entrepreneurial mindset with the ability to spot original branding opportunities

·         Proven track record of success in senior marketing roles in the hospitality / entertainment industry.

·         Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

·         Demonstrable experience in marketing data analytics and tools

·         Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ad words etc.)

·         Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

·         Minimum of BSc/BA in marketing, communications or equivalent

·         Professional chartered marketer (CIM) is an added advantage.

·         Confident, driven and dynamic leader.

·         Exceptional communication and writing skills

  

 

 

 

  

 

 

 

  

 

 

 

Important Safety Tips

1. Do not make any payment without confirming with the Jobberman Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Activate
Deactivate Notifications Stop receiving the latest updates on Jobs & News
Deactivate
Lagos
| Full Time |
NGN Confidential
3d
Rest of Nigeria (Nationwide)
| Contract |
NGN 75,000 - 150,000
1mo
Lagos
| Full Time |
NGN Less than 75,000
1mo
Rest of Nigeria (Plateau)
| Full Time |
NGN Less than 75,000
1mo