Duties and Responsibilities

• monitoring and analysing market trends
• studying competitors' products and services
• exploring ways of improving existing products and services, and increasing profitability
• Identifying target markets and developing strategies to communicate with them.
• Develop strategies and tactics to get the word out about the company and drive Traffic for products
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Technical Skill

•   Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Must have proven record of having nurtured and built successful brands in his previous roles.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Intimate understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenge
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

       KNOWLEDGE

•  Broad Knowledge of Marketing and the FMCG marketing dynamics.
•  Strong understanding of the fundamentals that determine sales volume in trade.
•  Knowledge of the Advertising terrain and major players in the Advertising industry        
•  Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

        SITUATIONAL REQUIREMENT

• Ready to work in the office and offsite locations.
• Should have flexible working time and willing to work odd hours when required.
• Would be required to periodically undertake trips to the market to evaluate performance products and brands.

        SKILLS

• Strong problem solving skills
• Ability to work effectively under pressure
• Good team player with strong analytical mind
• Calm and proactive
• Meticulous and can pay attention to Details
• High level of Integrity, responsibility and accountability
• Strong work ethic
• Have empathy, willing and capable of learning and easily adaptable to changes.  

  ROLE TO PLAY

•  Lead the organizations Marketing and lead generation's team that would help grow company's revenues and profits.

  WORK EXPERIENCE

• Min of 5-10 Years work experience in Marketing 3 of which must be in heading a Marketing function in a medium to large Scale FMCG organization.
  

   COMPUTER SKILLS

• Word, Excel, Power point, ERP Knowledge.

    MANAGEMENT ABILITY

• Strong leadership and Mentoring skills
• Demonstrates ability to work within schedules            
• Excellent communication skills and demonstrates ability to lead and effectively manage teams
• Excellent multitasking ability
  

      ACADEMIC QUALIFICATION

• First degree or its equivalent. An MBA in Marketing would be an advantage

Professional Qualification

• Possession of Relevant Professional Qualifications would be an added Advantage.