Reporting to the Managing Director, the Marketing Manager leads the marketing strategy and campaigns in line with the strategic directions of the company. Responsibilities include promoting the brands visibility to retain existing customer and increase penetration into new and untapped markets. Should be responsive to trends; and build strategic partnerships that will achieve sales growth. You initiate and execute innovative and creative marketing promotions and lead generations to grow the customer base while retaining existing customers.
Develop and implement effective marketing strategies to retain existing customer and attract new ones.
Identify business leads, attract, and convert potential customers to loyal ones.
Design creative marketing campaigns and successfully deploy, from ideation to execution, expanding the reach of the brand.
Work with R & D to meet product specifications for potential customers and improve satisfaction for existing customers.
Increase the existing customer pool to boost sales growth.
Identify and deploy the most effective channels to promote and raise brand awareness of AACE Foods products.
Manage the design and production of marketing contents and promotional materials-brochures, website, social media etc. and ensure that they are in line with our brand identity.
Prepare and manage the budget and ensure all marketing spends deliver a return on investment.
Track the effectiveness of marketing campaigns, gain insights, and report findings to management.
Analyze customer insight, consumer trends, market analysis, and marketing best practices to build successful strategies.
Oversee the performance of the department.
Manage all CSR initiatives and ensure that all activities are aligned and have a positive impact on the company.
Work closely with the sales team to meet target and for business expansion.
Degree in Marketing or any other related field.
Relevant professional certification is an advantage.
5 – 10 years relevant working experience as a marketing manager, business development manager, corporate sales/marketing executive, with proven track record.
A highly creative and innovative individual who is able to think outside the box.
Self-driven, ambitious, and motivated to achieve results.
Strategic thinker who possesses solid business acumen and is able to organize and manage multiple priorities.
Able to make outstanding presentations to stakeholders.
Excellent negotiation skills.
Ability to travel.
Apt knowledge of institutional market trends.
The position is based in Sango Ota, Ogun State.