Marketing Manager

Job Summary

The Marketing Manager’s role includes developing marketing campaigns to promote a service, product, event, or campaign. The role broadly includes planning, organizing events, sponsorship, advertising, public relations, and research. The focus can be on selling a product, a service, or raising awareness of an issue that affects the public.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

  • Preparing and delivering marketing plans within key objectives
  • Working with in-house designers to produce materials of visual impact and within brand guidelines
  • Involving key stakeholders for the product at each stage of the campaign and reporting results once completed
  • Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube, and many more
  • Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
  • Sourcing advertising opportunities and placing adverts in the press, radio, or TV as appropriate to the product or service
  • Liaising with media, printers, and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters, and newsletters.
  • Liaising with events coordinators to maximize visibility at conferences, receptions, and exhibitions, including compiling product and literature lists to display or demonstrate
  • Attending key conferences to manage the booth, do customer interviews and focus groups
  • Monitoring competitor activity and generating leads for products and services.

Requirements:

  • At least 5 years of proven experience as a marketing executive.
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • Strong growth track record, with samples and results of past campaigns.
  • Outstanding written, oral and organizational ability.
  • Proficient with Analytics.

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Lagos
| Full Time |
NGN Less than 75,000
2mos