The Client is a newly licensed game betting/lottery business entity. The job position is for an experienced marketing executive with good digital marketing experience, out of which at least four years should be within the industry. The job role will have responsibilities for developing and executing digital and offline marketing strategies, etc.
Minimum Qualification: Degree
Experience Level: Mid level
Experience Length: 5 years
Fully understand the operations of the Product, Content, and Marketing strategy in order to determine the key drivers of performance.
Preparing digital and offline marketing campaigns across channels with the objective to create brand awareness, top-of-mind brand recall, and customer acquisition.
Engage with marketing agencies managing budgets, and efficient coordination of marketing campaigns.
Coordinating marketing campaigns with promotional activities. Ensure the campaigns are in line with the objectives, making tweaks and optimizations as they progress.
Implement Retention Plans through E-mail, SMS, and Telegram.
Assist in designing and building campaign mailers, SMS, Inbox, and Push Notifications
Onboard and manage affiliates programs and influencers.
Convert large data sets into clear actionable next steps allowing teams to progress, quickly moving from reporting on current positions to explaining future goals
Create a bonus schedule in line with backend performance.
Assure quality control through marketing campaign testing.
Create marketing reports and communicate performance and KPI’s to department heads.
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