Duties and responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for our Clients
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other digital mangers of client companies.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Support the marketing manager in overseeing the department’s operations

  Organize and attend marketing activities or events to raise brand awareness

• Plan advertising and promotional campaigns for products or services on a variety of media 

  Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence

• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth