Marketing Executive

Anonymous Employer

Job Summary

Responsible for planning, developing, implementing, and managing the entire digital marketing strategy for all company’s products & services.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

 • Lead the planning and execution of the digital marketing strategies to promote the company’s services to customers.

• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.

• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.

• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.

• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue

• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations

• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.

• Cooperate with the web developers to make necessary changes in the website if necessary

• Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities

 • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers


Qualification, Skills and Knowledge

  • Excellent understanding of digital marketing concepts and best practices 
  • Data Analysis skills
  • Paid social advertising skills
  • Email Marketing skills
  • Knowledgeable with web analytical skills (Google Analytics, Netinsight, Webtrends etc)
  • Skills and experience in creative content writing
  • Experience with B2C social media, google Adwords and email campaigns, and SEO/ SEM efforts( keyword, image optimization etc)
  • Excellent communication and interpersonal skills
  • BSc/ BA in Marketing or relevant field
  • Master's degree will be an added advantage

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