The Marketing Communications Associate works closely with the Head of Marketing to plan and execute strategic marketing and communications efforts across all consumer-facing and internal media channels.
This role focuses on brand and digital communications, sponsorship and partnership administration, and content strategy with a view to effectively engage our target audience in print, websites, emails, and social media in line with our brand’s guidelines.
The ideal candidate is experienced and knowledgeable in PR and media relations, and able to create the right content (visual and written) for the right medium to support ART X Collective’s objectives.
They must be excited about and keep abreast of digital trends for managing brands and how they can be applied to deliver high ROI. This candidate should be strongly visually-oriented, with a good eye for producing outstanding content. A keen interest in creative industries would also put them at an advantage.
ART X Collective builds platforms and businesses to empower Africa’s creative talent.
Founded by Tokini Peterside, the company's current platforms include:
ART X Lagos - the premier international art fair in West Africa
The ART X Prize - Nigeria’s leading award for emerging visual artists
ART X Live! - a dynamic live showcase and launchpad for rising musicians and artists.
ART X Collective also includes an advisory arm, and since 2013 has supported pioneering entrepreneurs and brands across the culture, design and luxury sectors.
Produce compelling, creative content for print, web, emails, and social media in line with the brand’s guidelines.
Oversee PR campaigns in a wide range of local and international media, including print, online, tv, and radio.
Manage sponsor and partner administration and deliverables to ensure commitments are fulfilled.
Coordinate content creators including writers, videographers, photographers, and graphic designers to produce high-quality content.
Work closely with galleries, artists, partners and ART X Collective staff on media inquiries including interview requests, image permissions, key image selection for exhibitions, and specialized press requests, etc.
Track KPIs and compile and analyze them to submit reports on the performance of all marketing channels/initiatives.
Research, recommend and develop new approaches to meeting marketing communications needs.
Track and manage all marketing projects and document project updates.
Supervise the live content media room during ART X Lagos fair week.
Manage brand-owned communications platforms including the company website.
Manage daily administrative tasks to ensure the Marketing department runs smoothly.
Work with the Head of Marketing to develop marketing strategy and execution plans.
Other duties as assigned by the Head of Marketing.
Preferred Skills and Requirements
Excellent written, grammatical, editorial and communications skills - Versatility and ability to edit in various styles and tones
Superior attention to detail
Visually oriented with a proven track record in creating high-quality content
Excellent organisational, project management and time management skills
Ability to work in a fast-paced environment
Excellent people and relationship management skills - a team player with the confidence and ability to lead and guide others
Interest in art, culture and design
A start-up mindset – highly proactive and collaborative with an entrepreneurial, roll-up-your sleeves approach to delivering exceptional results