Marketing Associate Manager

PepsiCo

Marketing & Communications

Retail, Fashion & FMCG NGN Confidential
New
2 weeks ago

Job Summary

- Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP. - Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM - Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market

  • Minimum Qualification:Degree
  • Experience Level:Management level
  • Experience Length:8 years

Job Description/Requirements


Job description

  • Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP. 
  • Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM 
  • Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market 
  • Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans brand activation programs which deliver grains & snacks growth. 
  • Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques 
  • Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyze information and propose action plans to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM. 
  • Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights  
  • Identify and evaluate ideas in between AOP and PSP cycle plans that are not in plan to maximize competitive advantage 
  • Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc. 
  • Plan and administer the Nigeria Foods budget, control the A&M W / NW ratios and effectiveness and efficiency scorecard and proposes actions to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM  
  • Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics. 
  • Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives. 
  • Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans 
  • Has visibility of all packaging design work in Nigeria and elevates to Senior Marketing Manager: Grains, Foods & Snacks and Country GM potential issues 
  • Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners 
  • Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning. 
  • Align functional team and LT to get buy-in &  commitment in order to deliver business objectives
  • Lead & coordinate multiple agency partners in order to deliver on  set brand objectives  


Qualifications

  • Marketing/Business Tertiary qualification (degree) as minimum
  • Previous FMCG marketing experience (8 years minimum within marketing management)
 

Functional:

  • Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
  • Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs and delivering AOP’s that deliver brand growth
  • Strong strategic thinking and creative skills
  • Strong analytical and problem solving skills
  • Strong prior experience in any of the Nigeria Foods categories i.e. breakfast, bread or sausage roll

Leadership:
  • Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigeria Foods agenda in WECA
  • Strong evidence of ability to set the agenda & navigate around complex challenges to in order to deliver results
  • Balancing competing priorities
  • Effectiveness in filtering  through & identifying the best ideas to pursue

Knowledge:
  • Ideally knowledge & experience of Food categories (e.g. breakfast, snacking, bread or sausage roll)
  • Strong understanding of local Nigeria perspective
  • Ability to work in matrix structure.

Skills:
  • Strong functional experience including:
      • Excellent skills in uncovering insights that drive strategies for growth
      • Creative processes & development of Integrated Marketing Communications
      • Ability  to create impactful & cost effective marketing support programs
      • Management of Creative  & Marketing Distributor teams   
      • Digital Marketing and Digital partnerships
  • Experience of creating & launching Marketing integrated programs with high impact in the marketplace, particularly in Nigeria market
  • Experience in developing strong innovation programs and best practices
  • Experience in developing strong partnerships with multiple stakeholders (internal & external
  • Behaviors:
  • Passion for Marketing & Communications
  • Ability to both envision the future & create compelling vision for the Brand
  • Strong creative judgement and ability to assess what ideas can travel across markets
  • Resilience to deal with the inevitable knock-backs that occur in WECA
  • Agility in finding solutions in line with continuous market changes 

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