Job Summary

The Marketing Manager will play a crucial role in positioning the company and her solutions/services as a brand through the creation of marketing campaigns with the ultimate goal of business expansion. He/she will develop, implement and maintain a marketing strategy to generate new business leads and engage existing clients .

  • Minimum Qualification: MBA / MSc
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Duties and Responsibilities:  

  • Working with the upper management to set the marketing strategy for the company
  • Overseeing/managing content production, PR and corporate communications (promotion  materials inclusive) 
  • Negotiating and liaising with third-party marketing agencies and constantly seeking new  opportunities for the business to succeed in the marketplace 
  • Researching and analysing market trends 
  • Tracking effectiveness of marketing campaigns ad reporting findings to the executive team
  • Monitoring the marketing department budget and making sure the budget spend is delivering ROI. 
  • Overseeing the company’s attendance at events such as conferences etc.
  • Hiring and managing the performance of junior marketing staff including creative staff  (graphics)  

Experience and Educational Requirements:

  • Minimum of a master’s degree level of knowledge in Marketing or branding
  • Professional certification in Marketing or branding
  • Minimum of 5 years experience as a Marketing professional  

Minimum Requirements:  

  • Demonstrable track record of driving business outcomes through marketing channels by rapidly acting on insights and bringing new ideas, with a focus on continuous optimization. 
  • Highly creative with experience in identifying target audiences and devising multi-channel digital campaigns that deliver positive ROI 
  • Desire to work on niche B2B products
  • Previous record of managing third-party marketing Agency is crucial 

Skills & Abilities:

  • Big picture thinking 
  • Knowledgeable 
  • Project management 
  • Analytical 
  • Organized 
  • Flexible 
  • Empathetic 
  • Effective communicator 
Salary range:  NGN300,000 – NGN400,000 gross

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