Marketing Analyst - (Proficient in Statistics)

Anonymous Employer

Job Summary

Study market conditions and customer behavior to assess the potential sales of products and services. Analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness. To continuously gather data, write detailed reports on findings, identify new markets, and advise management on tactics to deploy for business growth.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Responsibilities and duties:

  • Devise and assess procedures and methods for data collection, including opinion polls, surveys, and questionnaires. 
  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product/service demand.
  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and concise.
  • Gather information on competitors and conduct analysis on their sales, prices, and methods of distribution and marketing to thoroughly learn about the competition. 
  • Conduct comparative research on marketing strategies and customer opinions.
  • Track and forecast trends in sales and marketing and analyze in detail the data collected to provide management with thorough reports and results.
  • Develop strategies to improve market reach.
  • Measure the effectiveness of advertising, marketing, and communications strategies.
  • Work closely with sales and customer service teams to identify opportunities for new client acquisition.

Job Skills and qualification:

Required: 

  • Bachelor’s degree in statistics, mathematics, social sciences, marketing, or related field.
  • 2+ years experience in marketing or related field. 
  • Excellent oral and written communication skills
  • Ability to multitask well.
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases, and MS Office.
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
  • Strong analytical and critical thinking.
  • Strong organizational and time management skills.
  • Strong attention to detail.
  • Relevant Experience in the Telecommunication sector is an added advantage.


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