1. Possess good knowledge/experience of social media management including blogs, Facebook, Twitter, Instagram e.t.c.
2. Exceptional writing and editing skills.
3. Co-ordinate all Public Relations activities.
4. Direct/Develop media relations strategy especially online.
5. Captivate online audiences by building good content.
6. Manage media inquiries.
7. Monitor, analyze and communicate Public Relations results.
8. Maintain an understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategy surrounding them.