Hotel Marketer
E-Hotels Transit Bnb Limited
Admin & Office
Job Summary
The Hotel Marketer is responsible for creating and implementing marketing strategies to attract and retain guests, increase brand awareness, and drive revenue. This role involves promoting the hotel's services and facilities through digital marketing, advertising campaigns, partnerships, and guest engagement initiatives.
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Develop and execute comprehensive marketing plans to achieve occupancy and revenue goals.
- Conduct market research to identify target audiences, trends, and competitive insights.
- Collaborate with management to set marketing budgets and strategies aligned with business objectives.
- Manage the hotel's online presence, including the website, social media platforms, and online travel agencies (OTAs).
- Develop and execute SEO, PPC, and email marketing campaigns.
- Monitor and optimize digital campaigns to maximize ROI.
- Oversee online reputation management, responding to reviews on platforms like TripAdvisor, Google, and OTAs.
- Create compelling marketing content, including blog posts, videos, and promotional materials.
- Ensure consistent brand messaging and visual identity across all platforms and channels.
- Design and implement campaigns to highlight seasonal offers, events, and special packages.
- Build partnerships with travel agencies, event planners, and local businesses to drive bookings.
- Coordinate media relations and press releases to promote the hotel.
- Organize and promote events, conferences, and other activities hosted at the hotel.
- Track and analyze the performance of marketing campaigns using tools like Google Analytics and CRM software.
- Prepare reports detailing marketing ROI, website traffic, and conversion rates.
- Use guest feedback and data insights to refine marketing strategies.
- Collaborate with the sales team to align marketing efforts with revenue goals.
- Promote loyalty programs and other incentives to encourage repeat bookings.
- Develop pricing and promotional strategies to increase occupancy during off-peak periods.
Requirements:
- HND/Bachelor’s degree in Marketing, Hospitality Management, Business Administration, or a related field.
- 2-4 years of experience in marketing, preferably in the hospitality or tourism industry.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, social media management tools).
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and CMS platforms (e.g., WordPress).
- Excellent written and verbal communication skills.
- Analytical skills with experience in interpreting data and optimizing campaigns.
- Strong project management and organizational abilities.
- Creativity and innovation in designing marketing campaigns.
- Guest-centric approach with an understanding of hospitality trends.
- Ability to work independently and as part of a team.
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