Hotel Marketer

Responsibilities:

• Develop and execute comprehensive marketing plans to achieve occupancy and revenue goals.
• Conduct market research to identify target audiences, trends, and competitive insights.
• Collaborate with management to set marketing budgets and strategies aligned with business objectives.
• Manage the hotel's online presence, including the website, social media platforms, and online travel agencies (OTAs).
• Develop and execute SEO, PPC, and email marketing campaigns.
• Monitor and optimize digital campaigns to maximize ROI.
• Oversee online reputation management, responding to reviews on platforms like TripAdvisor, Google, and OTAs.
• Create compelling marketing content, including blog posts, videos, and promotional materials.
• Ensure consistent brand messaging and visual identity across all platforms and channels.
• Design and implement campaigns to highlight seasonal offers, events, and special packages.
• Build partnerships with travel agencies, event planners, and local businesses to drive bookings.
• Coordinate media relations and press releases to promote the hotel.
• Organize and promote events, conferences, and other activities hosted at the hotel.
• Track and analyze the performance of marketing campaigns using tools like Google Analytics and CRM software.
• Prepare reports detailing marketing ROI, website traffic, and conversion rates.
• Use guest feedback and data insights to refine marketing strategies.
• Collaborate with the sales team to align marketing efforts with revenue goals.
• Promote loyalty programs and other incentives to encourage repeat bookings.
• Develop pricing and promotional strategies to increase occupancy during off-peak periods.

Requirements:

• HND/Bachelor’s degree in Marketing, Hospitality Management, Business Administration, or a related field.
• 2-4 years of experience in marketing, preferably in the hospitality or tourism industry.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, social media management tools).
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and CMS platforms (e.g., WordPress).
• Excellent written and verbal communication skills.
• Analytical skills with experience in interpreting data and optimizing campaigns.
• Strong project management and organizational abilities.
• Creativity and innovation in designing marketing campaigns.
• Guest-centric approach with an understanding of hospitality trends.
• Ability to work independently and as part of a team.