JOB ROLES AND RESPONSIBILITIES
⁃ Drive achievements of bank risk asset & liability target.
⁃ Achieve the minimum PAR as set by the Board and not more than 5%
⁃ Monitor competition (acquisitions, price changes, new products and features)
⁃ Initiate customer retention strategies and behavior to determine customer personas for new markets.
⁃ Prepare, report & implement the sales and marketing strategies for Board approvals.
⁃ Preparing and managing monthly, quarterly and annual budgets for the Marketing department
⁃ Setting, monitoring and reporting on team goals
⁃ Coordinate sales and marketing activities to boost brand awareness
⁃ Team performance monitoring & management
⁃ Management representative and liaison
⁃ Ensuring compliance with the bank’s policies and procedures
EDUCATIONAL AND PROFESSIONAL REQUIREMENT
⁃ Excellent written and verbal communication skills
⁃ Good team player with coaching and mentoring skills
⁃ A good first degree from a reputable university (Preferably in Marketing, Banking and Finance, Accounting, Economics or a related field).
⁃ Minimum of 5 years work experience in a Commercial bank and or Microfinance bank sales or marketing leadership and supervisory role.