New

Head of Marketing and Content Growth

Anonymous Employer

Job Summary

Head of Marketing and Content Growth

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Duties and responsibilities: 

● Own management and results of content performance plans, including setting relevant KPIs, budgeting, reporting, and efficiency optimization for maximum ROI 

● Coordinating the content strategy and international content framework for Pulse with local content leads 

● Coordinating the international technology strategy, including the oversight of the Pulse tech team

● Effective use of AB testing tools and conversion rate optimization for the various advertising platforms (Facebook, Google, etc) 

● SEO onpage & off page best practice implementation, regularly supporting the Content team with actionable SEO suggestions 

● Create and manage paid media campaigns across all channels to increase traffic, conversions and sale

● Oversee email marketing campaigns for superior conversion and lead generation performance

● Analyze data, prepare dashboards and generate weekly and monthly reports using effective benchmarks 

● Offer data-driven recommendations and informed, fact-based solutions that improve performance and help to achieve business goals 

● Uncover new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users 

● Stay up to date with the latest trends, industry issues and solutions and suggest improvements and innovations to help Pulse maintain a competitive edge 

● Drive thought leadership and educate and guide internal stakeholders on content growth strategies

● Run regular polls online and offline with the Pulse audience and outside to guide on the Pulse personna, reach and relevance 

● Build strategic partnerships with external partners and stakeholders that deliver value

● Represent Pulse at events and serve as a brand ambassador 

Skills that would make a candidate successful in this role: 

● Experience in a growth focused marketing role - within the Digital/ Creative/ Marketing/ Advertising industry is preferred 

● Experience establishing organic and paid media strategies that integrate search, display, SEO, and social media marketing 

● Expertise of digital media and marketing platforms and analytics tools such as Google AdWords, Facebook, Google Analytics, etc. 

● A strong understanding of B2B and B2C markets – competitive landscape, industry trends, emerging platforms, operational tactics, etc. - in a rapidly evolving digital media ecosystem 

● Great analytical skills leveraging multiple data sources, with a proven ability to find opportunities and actionable insights and clearly communicate them to stakeholders in a way that they will understand. 

● A strategic thinker but also a “doer” with a strong bias towards action 

● Highly organised, goal oriented, and can drive results while multi-tasking priorities

Remuneration: 

● Compensation is competitive, in line with a senior management role in the industry.

● Remuneration will comprise a fixed plus variable salary. 


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