Head of Category - Personal Hygiene

PZ CUSSONS

Marketing & Communications

Healthcare NGN Confidential
New
1 week ago

Job Summary

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:7 years

Job Description/Requirements

Key Accountabilities

Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category. Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate regional consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the category/brand portfolio in the Region Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

May require

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends

Qualification , Experience & Competencies

Qualifications Experience

  • Bachelor Degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

Consumer Champion

  • Insight generation (Proven strength)
  • Communication (Mastery)
  • Digital (Proven strength)

Brand Champion

  • Brand propositions (Proven strength)
  • Strategy (Proven strength)

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