- Oversees the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals, and objectives.
- Provide guidance, leadership support, and direction to the marketing team.
- Build the Bank’s profile and brand image in the market through sustained campaigns.
- Develop and manage strategic relationships with key customers in relevant market segments.
- Lead the Bank’s deposit mobilization efforts and ensure quality risk assets are created.
- Coordinate the deployment of effective market penetration and market share acquisition framework.
- Oversee the collation of market business intelligence to support effective decision-making.
- Champion periodic planning and budget review sessions, monitor implementation and performance, and ensure the development of effective strategies to address the shortfall in targets.
- Monitor changing market dynamics and adapt product offerings to effectively meet these needs.
- Oversee loan recovery and ensure prompt loan repayment.