Head, Brand Marketing and Corporate Communications

Job Summary

Applications are invited from qualified persons for the above vacant position.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

About Us
We are an agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves. Our organisation utilises an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine. Through this agricultural franchise, we offer a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale. These services include:

Financial Credit: we raise cost-effective debt to finance its members.
Agricultural Inputs: provides the appropriate balance of quality agricultural inputs at highly competitive prices.
Training and Development: Members are trained on good agronomic practices with a focus on minimizing negative environmental impact.
Harvest Storage and Marketing Services: access to optimal storage practices, markets and increased profits.

The organisation has supported smallholder farmers to increase their productivity by 2x the national average and profitability by 2.5x to 3x the national average. This social enterprise had grown to become Nigeria's single largest maize producing entity. Over the past 8 years of its operations, we have scaled to serve a cumulative of over 65,000 smallholders across 5 Northern states in Nigeria: Katsina, Kano, Kaduna, Bauchi and Plateau states.

Requirements to Apply:

Proven experience in communications and brand marketing:

●    At least 5 years working experience in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at a managerial capacity in a fast-paced and extremely competitive environment.
●    Successful experience in launching and driving brand marketing campaigns that have built momentum for a brand’s awareness and consumer acquisition.
Implementing and Scaling Innovative Program:
●    Leadership experience, preferably in managing a large network of partners
●    Project Management Skills for Financial Projections
●    Experienced with craft, research, data collection, data analysis and financially efficient means of growing the company’s business and profits.

Communication:
●    Has exceptional communication skills both in verbal and written form.
●    Able to convey information and instructions in a clear and unambiguous manner.
●    Able to tailor complex messages for a different audience in a relatable and understandable manner.

Analytical:
●    Able to formulate and present actionable insight from the analysis of research data.
●    Able to develop consumer and market information and insights through analysis of raw information and data leading to informed decision making and ultimately, increased sales volume, enhanced consumer acquisition and retention, and profit-per-unit.

Interpersonal skills:
●    Must be enthusiastic, consumer-oriented, with a passion for delivering meaningful social impact and simultaneously generating income for the business.
●    Have excellent problem-solving skills, possess an ability to handle multiple projects, prioritize and meet deadlines.
●    Be self-motivated and proactive, have an insatiable thirst for knowledge, always keeping up with market trends.

Key Responsibilities:

Leadership and Management:

●    Create of a departmental vision that is instilled in all levels of the department, which forms part of the business culture.
●    Oversee the business’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email, etc.
●    Oversee offline brand marketing approaches such as design marketing and hardcopy promotional materials.
●    Manage and work with individual teams and ensures consistency and appropriateness of the brand’s messages in the market.
●    Responsible for overall creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business.

Strategy:
●    Develop and manage the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.
●    Responsible for the creation and placement of advertising that is in support of the business’s and sales team’s initiatives through media planning, creative development, metrics, market research, and vendor management.
●    Create of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.
●    Develop an execution plan for thought leadership initiatives, by using a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
●    Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.

Collaboration:
●    Work closely with other departments such as Sales, Operations, Human Resources, etc. in the formulation and delivery of both the offline and online brand marketing elements/strategies. These elements are inclusive but not limited to brand design, partnership marketing, content, public relations, and advertising.
●    Manage and integrate the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage.

Analytics:
●    Establish metrics for the purpose of measuring campaign effectiveness against KPI’s. Also, establish a process for benchmarking the brand’s performance in order to ensure that campaigns are relevant and competitive.
●    Ensure completion of market analyses and monitors the competitive activity in the market as well as conducting gap analyses and financial modelling, which avail the business a competitive advantage and facilitate the realization of a new brand of marketing opportunities for the business.
●    Integrate PR processes in brand marketing campaigns that ensure maximization of ROI.
●    Prepare reports on campaign performance for executive management, key stakeholders, and external partners.

Experience:

Proven experience in communications and brand marketing:

●    At least 5 years working experience in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at a managerial capacity in a fast-paced and extremely competitive environment.
●    Successful experience in launching and driving brand marketing campaigns that have built momentum for a brand’s awareness and consumer acquisition.

Implementing and Scaling Innovative Program:
●    Leadership experience, preferably in managing a large network of partners
●    Project Management Skills for Financial Projections
●    Experienced with craft, research, data collection, data analysis and financially efficient means of growing the company’s business and profits.

Communication:
●    Has exceptional communication skills both in verbal and written form.
●    Able to convey information and instructions in a clear and unambiguous manner.
●    Able to tailor complex messages for a different audience in a relatable and
understandable manner.

Analytical:
●    Able to formulate and present actionable insight from the analysis of research data.
●    Able to develop consumer and market information and insights through analysis of raw information and data leading to informed decision making and ultimately, increased sales volume, enhanced consumer acquisition and retention, and profit-per-unit.

Interpersonal skills:
●    Must be enthusiastic, consumer-oriented, with a passion for delivering meaningful social impact and simultaneously generating income for the business.
●    Have excellent problem-solving skills, possess an ability to handle multiple projects, prioritize and meet deadlines.
●    Be self-motivated and proactive, have an insatiable thirst for knowledge, always keeping up with market trends.

What we are offering:
●    An entrepreneurial, startup and dynamic work environment.
●    Flexibility and autonomy to organize your work while meeting deadlines and expectations.
●    Opportunity to grow along with the company and be part of an impactful story.
●    Competitive salary with additional benefits.

Our organisation currently operates a decentralized model with 10 offices spread across Nigeria. This role would be based in Lagos, Nigeria.

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Anonymous Employer
Lagos
| Full Time |
NGN Confidential
1mo
Lagos
| Full Time |
NGN Confidential
1mo
Lagos
| Full Time |
NGN Confidential
1mo