Growth Specialist

To drive sustainable user growth by deeply understanding customer needs, 

improving their experience, and turning every iPayBTC user into a loyal advocate of Bitcoin adoption in Africa.

 Core Responsibilities

1. Customer Insight & Understanding

• Develop a deep understanding of iPayBTC’s users — their motivations, pain points, and usage patterns.
• Conduct user research, surveys, and interviews (especially across student communities and early adopters) to gather feedback.
• Translate user insights into actionable strategies for improving onboarding, transaction experience, and satisfaction.

2. Growth Strategy with a Customer Lens

• Design growth campaigns centered on real customer needs and local contexts 
• Use a data and empathy approach to analyze growth initiatives while also listening to the community to guide initiatives.
• Collaborate with the Product and Marketing teams to ensure every campaign improves the user experience and strengthens trust.

3. Customer Onboarding & Activation

• Design and manage onboarding experiences that guide every new user to quickly realize the value of Bitcoin through iPayBTC.
• Define and optimize iPayBTC’s “aha!” moment — when users experience the power of Bitcoin (e.g., their first Lightning transaction, bill payment, or P2P trade).
• Simplify onboarding flows and minimize friction between registration and first transaction.

4. Retention, Engagement & Loyalty

• Design retention strategies — loyalty programs, challenges that reward active customers.
• Develop campaigns to re-engage inactive users and turn occasional users into everyday transactors.
• Support the Community & Student Ambassadors in creating meaningful local experiences that deepen user trust and belonging.
• Develop growth experiments (A/B tests, referral programs, incentive campaigns) to increase user activity and retention.

5. Feedback Loop & Continuous Improvement

• Act as the voice of the customer within iPayBTC: relay key insights from users to the product, marketing, and leadership teams.
• Set up systems for collecting feedback from every touchpoint (app, social media, support, campus ambassadors).
• Identify recurring user issues and work cross-functionally to resolve them swiftly.

Budget 

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NGN 200K - NGN 250K

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