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2 weeks ago

Job Summary

The Growth Marketing Manager (GMM) will take the lead in shaping our growth marketing strategies. The main duties include running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives to attract, acquire, and retain Customers, as well as upsell our products and services. This involve

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Develop GTM (Go-To Market) strategy and plan for Mkobobank
  • Develop a growth marketing strategy and set goals to increase brand awareness and engagement
  • Work with a cross-functional team (Product, Operations, Sales) to establish growth strategies to support our revenue goals.
  • Create, manage, and experiment with new user acquisition campaigns.
  • Conceive and execute on a wide range of content campaigns to drive awareness, education and engagement.
  • Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and SEO
  • Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop to drive product growth.
  • Analyze data to monitor revenue performance and uncover areas for improvement.
  • Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
  • Generate weekly reports on current industry developments
  • Manage, optimize, and maintain sales and marketing-related in-app messaging.
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • A/B test and continually measure the performance of these conversion assets.
  • Form key relationships with influencers across the social media platforms
  • Monitor and report on performance on social media platforms using tools such as Google Analytics
  • Act as brand guardian ensuring all internal and external materials are consistent in tone of voice, messaging, and visual identity.
  • Manage PR and media relations to raise the company profile, brand awareness, and reinforce Mkobo bank’s credibility.
  • Position Mkobo as the go-to digital bank for Salary earners in Nigeria.
  • Grow Mkobo bank’s customer base through marketing, promotions, and campaigns.
  • Create marketing materials in line with marketing plans for a range of digital and print channels including, emails, store branding, out-of-home advertisements, etc.
  • Manage regular drip campaigns to Mkobo’s customer base to ensure TOMA and increase conversion.


Requirements:

  • Minimum of 3 years of experience
  • BSc. Degree in Marketing or a related field.

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