The ideal candidate will be responsible for VerifyMe's complete growth funnel from user acquisition, activation, retention, referral to revenue. He/She will oversee digital strategy development, campaign execution and performance, and maintain cross-functional relationships with key stakeholders to meet business objectives. Through a deep understanding of the company's strategy, he/she will connect the VerifyMe brand with online customers and prospects by using timely and relevant marketing. The Growth Marketer is a detail-oriented professional with a passion for applying user-centred marketing, Analytics & Data, User Experience, Branding, and Product Marketing to execute digital marketing strategies. This person is ambitious, creative, technologically savvy and has at least 3 years of experience working in a Startup.
• 6+ years of experience building effective marketing strategies.
• Extensive knowledge of tracking mechanisms and analytics tools like amplitude, google analytics.
• Practical knowledge of keyword research, Search Engine Optimisation and Marketing (SEO & SEM) and App Store Optimisation (ASO).
• Conversant with running Pay Per Click (PPC) campaigns on Google, Youtube, Linkedin, Facebook, Instagram and other ad networks.
• E-mail Marketing Skills
• Enthusiastic about handling responsibilities and a proactive problem-solving mindset.
• Data-driven with experience building conversion funnels.
• Persuasive Copywriting Skills.
• Excellent mastery of the English language, spoken and written.
Bonus points for
• Experience with Marketing Automation systems like Hubspot.
• Practical knowledge of Data Science.