Growth and Marketing Lead

The Shawn Business Empire

Marketing & Communications

Banking, Finance & Insurance NGN 150,000 - 250,000
1 month ago

Job Summary

A Crypto and Gift Card Exchange platform is looking to hire a full-time experienced Growth and Marketing Lead for scaling. If you live and breathe growth and marketing, we need to talk. We are looking for a flexible and versatile marketer who will be responsible for the growth of our sales channels. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, growth campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight, and assess growth and scaling goals.


Requirement:

  • 3 - 5 Years’ cognate Experience in a growth and marketing role
  • BSc/HND - MSc as an added advantage
  • Have had previous experience in scaling companies (Specifically startups)
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


Position Type and Expected Hours of Work: This is a full-time position, and the hours of work and days are Monday through Friday 9 a.m. - 5 p.m. Hybrid working is accepted.


Remuneration: NGN 250,000 Net.


Location: Yaba, Akoka, Lagos State.

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