Marketing Manager

Responsibilities:

• Strategic Marketing Leadership: Develop and execute integrated marketing strategies for pharmaceutical products, aligning with business objectives and regulatory compliance.
• Brand Management: Oversee brand planning, positioning, and lifecycle management ensuring impactful market penetration.
• Digital & Omnichannel Marketing: Leverage digital platforms, social media, and omnichannel approaches to engage HCPs (Healthcare Professionals), patients, and stakeholders effectively.
• Market Insights & Analytics: Drive data-informed decision-making through market research, competitor analysis, and performance metrics interpretation.
• Cross-functional Collaboration: Partner with Medical Affairs, Regulatory, Sales, and Commercial teams to ensure cohesive go-to-market strategies.
• Content & Communication Excellence: Craft compelling messaging adhering to pharmaceutical industry regulations and ethical standards.
• Budget Management: Oversee marketing budgets, ensuring optimal ROI and resource allocation.
• Team Leadership & Development: Lead and mentor marketing teams, fostering innovation and professional growth.
• Regulatory Compliance: Ensure all marketing activities comply with industry regulations (e.g., NAFDAC guidelines in Nigeria).
• Stakeholder Engagement: Build relationships with key external stakeholders including KOLs (Key Opinion Leaders).

Requirements:

• Experience: Minimum 6 years in pharmaceutical marketing, with demonstrable achievements.
• Education: Bachelor’s/Master’s degree in Marketing, Pharmacy, Life Sciences, or related field.
• Industry Knowledge: Deep understanding of pharmaceutical markets, regulations, and therapeutic areas.
• Digital Proficiency: Expertise in digital marketing tools, analytics platforms.
• Leadership: Proven ability to lead teams and collaborate cross-functionally.
• Communication: Exceptional written/verbal skills with the ability to craft compliant messaging.
• Analytical Skills: Strong data interpretation and strategic thinking.
• Regulatory Awareness: Familiarity with local (Nigeria: NAFDAC) and global pharma regulations.
• Experience with multichannel marketing (digital, print, events).
• Knowledge of pharmacovigilance and ethical marketing practices.
• Strong stakeholder management capabilities.
• Adaptability in a dynamic industry landscape.

What We Offer:

• Competitive compensation and benefits.
• Opportunities for professional growth in a dynamic industry.
• Collaborative and innovative work environment.

Location: Oshodi/Isolo