Director of Content Marketing

Superside

Marketing & Communications

IT & Telecoms NGN Confidential
4 weeks ago

Job Summary

We are looking to hire a Director of Content Marketing to join our growing remote-first team. Reporting to the VP of Marketing, you will shape our full-funnel content marketing strategy and operations, leading an existing team of two squads: one focused on audience growth, community building, and lead generation, and the other focused on sales enablement and product/customer marketing content.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:6 years

Job Description/Requirements

Responsibilities:

  • Help develop the high-level strategy and annual plan for content marketing at Superside,
  • Develop our existing content operation to position the team to scale output without sacrificing quality,
  • Hire, manage, and mentor in-house content marketers to produce content that’s relevant, impactful, and on-brand,
  • Manage budgeting and resource allocation for the content team,
  • Maintain a high bar for quality and a consistent tone and voice across our content,
  • Set your team up to execute effectively, but jump in as a rockstar writer or editor when needed,
  • Help your team prioritize content marketing projects based on opportunities that will move the needle, including the “big swings” for each quarter,
  • Monitor and report on performance and wins across our content marketing portfolio each month.


Requirements:

  • You’re equal parts creative, strategic, and data-driven, and have sharp instincts for connecting content ideas to business outcomes,
  • You’re a fan of product-led content marketing, whether it’s finding creative ways to weave the product into educational topics or coming up with relevant ideas based on product, sales, and customer insights,
  • You have experience managing a team of content producers for different mediums (blog, social media, webinar, YouTube),
  • You can act as both editor and “art director” when reviewing or developing a piece of content,
  • You have a knack for crafting opinionated content and programming that generates demand for a product or awareness about a problem,
  • You’re up-to-date with the most recent SEO best practices for content marketing,
  • You understand that content marketing is more than “chasing keywords”, and that “content distribution” means planning ahead for repurposing and dissemination through social, email, paid, etc.

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