Requirements: 

∙ Candidate must have minimum of 3 years working experience in the role of a digital  marketing specialist in a Fintech company or IT related company 

∙ Candidate must have a proven record of conversions, lead generation and sales in Digital marketing. 

∙ Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media  editing software 

∙ Familiarity with web design and content management systems 

∙ Strong verbal and written communication skills 

∙ Excellent analytical and project management skills 

∙ Candidate must have minimum of B.Sc. in either Media, Marketing, Digital marketing or  recognized certification in related field 

∙ Proven work experience as a Digital media specialist or Digital marketing manager ∙ Candidate must be between age 25 and 30 years old. 

JOB DESCRIPTION / RESPONSIBILITIES: 

∙ Provide key principles of user handling, such as appropriate criterion which meets  marketing’s needs, how to bring users onboard and how to build a highly collaborative  relationship with users and products 

∙ Provide digital marketing campaign execution support for the marketing team including  email landing pages, content syndication, display advertising, value paid search, and  social media ads. 

∙ Provides initial analysis of current and historical campaign data and/or user behavior and  collaborates with other team members to provide recommendations to optimize lead  campaigns for the purpose of increasing revenue. 

∙ Manage the end-to-end implementation of digital marketing campaigns, including  strategy, planning, segmentation, execution, testing, deployment, analysis, and  optimization. 

∙ Implement lead scoring best practices to enable higher conversions of quality leads

∙ Compose raw report data for lead numbers, conversion data, trends, lead status reports,  budgeted leads, and lead projections of assigned campaigns; collaborates with other team  members on creating final report data presentations 

∙ Review traffic performance of channels which includes utilization of testing and  attribution tools; provides analysis to management and provides a final report of  information to management or client. 

∙ Develop, execute, and optimize digital campaigns via display ads, content syndication,  paid search/AdWords, display/retargeting, and paid social advertising channels.

∙ Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring  and nurture programs. 

∙ Attends assigned client meetings to gain an understanding of needs and campaign  initiatives; takes the lead in developing digital marketing project plan; reviews project  plans with marketing management; executes the project plan as assigned.

∙ Carry out CRO (Conversation Rate Optimization)and A/B testing(A/B is a model of  comparing a new product/a new version of an existing product with different marketing  strategy for optimal result)on automated marketing campaigns to maximize results 

∙ Educate staff and serve as an internal expert on digital marketing to raise digital  marketing literacy across the organization. 

∙ Stay abreast of emerging trends and best practices and propose areas for growth in digital  marketing.