Skills Assessment
New
2 weeks ago

Job Summary

The Digital Marketing Specialist will be assisting in the planning, execution, and optimization of our online marketing efforts such as PPC Advertising, SEO, Social Media, Blogging, and Email Marketing.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities:

  • Launch paid advertising campaigns through Google Ads, Facebook, Instagram, etc. to increase qualified leads and brand awareness
  • Optimize organic and local traffic using SEO
  • Research advertising trends and conduct market research to inform campaigns
  • Assist in the formulation of strategies to build a lasting digital connection with our audience
  • Assist in developing and executing projects and events to create content
  • Plan and monitor the ongoing company presence on our website and social media channels
  • Implement email marketing campaigns to nurture leads and our customers
  • Continuously optimize paid advertising campaigns to maximize ROI
  • Measure and report on digital traffic and performance using a variety of web analytic tools
  • Brainstorm and implement experiments and conversion tests
  • Maintain partnerships with media agencies and vendors.


Requirements:

  • Proven 3+ years of experience in Digital Marketing
  • Experience with social media, Google Ads, Email Campaigns and SEO/SEM
  • Computer skills include PowerPoint, Word, MS Excel, Canva
  • Excellent understanding of digital marketing concepts and best practices
  • Self-motivated with the ability to work independently and collaboratively
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • WordPress experience is a plus!
  • Presentation Skills: The ability to develop a story based on data to present to internal and external team members.
  • Reporting: Consistently report on campaign performance to the immediate manager.
  • Teamwork: Work across internal and external teams to achieve common goals.
  • Decision Making: Gathering and examining data to choose a course of action and make recommendations to the immediate manager
  • Communication: Ability to communicate clearly with teammates and managers to convey campaign information, progress and needs.
  • Results Oriented: Have a clear sense of company, team, campaign, and personal goals. Develop a path toward each and demonstrate progress toward results on a regular basis.


Remuneration: between NGN 75,000 – 150,000 depending on experience.

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