Digital Marketing Specialist

Responsibilities:

• Plan, execute, and manage digital marketing campaigns across platforms like social media, email, and paid advertising.
• Create and distribute engaging content, including website copy, social media posts, and email newsletters.
• Optimize the company website for user experience and search engine performance (SEO) to increase organic traffic.
• Track key metrics and analyze data from campaigns to assess success against goals (ROI and KPIs) and identify trends.
• Ensure consistent brand messaging across all online platforms and collaborate with other teams, such as sales and design.
• Run and optimize paid advertising campaigns on platforms like Google Ads and social media.
• Manage and grow the company's social media presence, following best practices for different platforms. 

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of experience in digital marketing with proven results in campaign management, content creation, SEO, and design.
• Proficiency with tools such as: Google Ads, Facebook Ads, Google Analytics, HubSpot, SEMrush, Ahrefs, Mailchimp, ActiveCampaign, Marketo, HubSpot, or Klaviyo, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva and Figma.
• Strong understanding of SEO best practices, data-driven marketing, and UX/UI design principles.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Demonstrated creativity, strategic thinking, and attention to detail.