Digital Marketing Specialist

Responsibilities:

• Create and manage advertising campaigns on different platforms to attract potential customers.
• Improve property listings by updating pictures, prices, and descriptions to rank higher in search results.
• Develop and send email campaigns to engage potential and existing customers.
• Create and share content, respond to messages, and build a strong online community.
• Follow up with interested customers to turn them into paying guests.
• Track the success of marketing campaigns and make adjustments as needed.
• Improve website performance and user experience to increase conversions and engagement.
• Track and analyze campaign performance metrics to measure success and inform future strategies.

Requirements:

• 3+ years experience in digital marketing, with a focus on the hospitality or travel industry.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and analytics platforms (Google Analytics, Facebook Ads Manager, etc.).
• Knowledge of graphic design and video editing is a plus.

You Must Be:

• Detail-oriented, organized, and efficient.
• Self-motivated with excellent time management skills.
• Proactive, and resourceful.
• Trustworthy, reliable, and an excellent communicator.
• Able to manage multiple projects and meet deadlines

Benefits:

• Competitive salary inclusive of:
• HMO
• Data allowance
• Home office setup including laptop, and internet.
• Performance bonuses on exceeding KPIs
• Paid Time Off (PTO)

Working Hours: Mondays - Fridays: 9 am to 5 pm (Occasionally on weekends)