Be responsible for setting up processes and maintaining FB ads accounts. Build and launch advertising campaigns.
Launch variations of ads to determine the best performing and continuously monitor results and improve ads.
Plan, execute and measure experiments and conversion tests.
Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
Evaluate analytics to ensure ROI goals are met for every campaign. Identify trends and insights to achieve maximum ROI in paid search campaigns.
Analyze data to provide insights and recommendations on campaign performance.
Write and optimize copy for Facebook ads. Optimize landing pages for search engine marketing and optimize the user experience.
Recommend revisions to current content, links, and other factors to improve SEO positions for target keywords.
Develop content initiatives and work together with website content specialists to implement relevant SEO keywords on website content to maximize relevant organic growth.
Minimum of 3 years professional experience in planning and implementing successful SEO / SEM strategies.
Minimum year experience working with Facebook ads.
Bachelor’s degree from an accredited university. Marketing certification is an added advantage.
A proven track record of helping websites achieve rapid and sustained long-term growth or traffic
In-depth experience with website analytics tools (e.g, Google Analytics)