Digital Marketing Officer

Spectra Industries Limited

Job Summary

We are looking for a hands-on digital marketing person with the technical knowledge of implementing one or more digital marketing disciplines to a high standard. As a key objective, you will be required to design and implement our automated sales process across all digital channels to create awareness and drive conversions. Responsible for developing strong and innovative digital marketing strategies to generate interest in company products and services.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Key Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spending and performance based on the insights
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Monitor and report web statistics on stages of the customer lifecycle
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presence
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content (clickbait, forums, videos, graphics, blogs)
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • The hiring of third party graphic designers, web designers, videographers to create unique and engaging content
  • Use Google Analytics, Google AdWords

Requirements:

  • BSc degree in marketing or a related field 
  • You will have at least 2 years of experience designing and implementing successful automated sales processes across all digital channels (website, mobile app store, social media, search, etc.)
  • You have at least 2+ years of success in a similar commercial role
  • Demonstrated ability to; Construct, Analyse, Deliver new business lines/products
  • Ability to see and unlock new business opportunities with measurable impact on company objectives
  • Digital Marketing, Social Marketing, Website Merchandising and Administration, Content Creating, Digital Development, Email Marketing
  • Demonstrable experience in one of the following disciplines SEO/SEM, database marketing, email, social media and/or display advertising campaigns, affiliate marketing, introducer programmes, and PPC
  • Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI
  • Some experience in optimizing landing pages and user funnels
  • Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools)
  • Experience in setting up and optimising Google Adwords campaigns is advantageous
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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