Job Summary

You will be responsible for creating digital marketing campaigns (this includes Social Media, Email, Google Search and Display Ads), Developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company services; Using web analytics tools (Google Analytics) to measure site/campaign traffic to better optimize marketing campaigns. Tracking and reporting of all campaigns, providing key insights to maximize campaign performance.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Job Description/Responsibilities:

  • Liaise with the IT team to set up landing pages for marketing campaigns
  • Provide creative ideas for content marketing to aid prospect development and conversion
  • Set-up automated marketing email campaigns to drive the customer journey from prospects to conversions
  • Ensure best practices for website performance including SEO development working alongside our content marketing officer.
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Knowledge of A/B testing through digital networks
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Have relevant experience in influencer marketing.
  • Support in the development and design of the digital, web, and print marketing materials
  • Be able to create detailed reports for partner universities' campaigns and events.
  • Identify relevant channels to increase market awareness of the company’s services
  • Support the marketing team in delivering agreed activities
  • Other duties that may be assigned by Management.

Qualifications:

  • 2 -4 Years' Experience in Marketing, 
  • Strong Written and Verbal Communication Skills,
  • Self-Motivated and Team – Oriented
  • Experience in setting up paid social media campaigns and optimizing Google AdWords campaigns
  • Knowledge of CRM integration with media campaigns would also be helpful
  • Experience working with budgets
  • Ability to work independently and with a team to meet deadlines

Certifications and Tools:

  • All relevant digital marketing certifications 
  • Expert use of Facebook ads manager, business suite, google ads manager, and google analytics 

Salary and Compensation - The role offers:

  • Market-based salary
  • Generous bonus
  • 20 days holiday plus usual Bank Holidays
  • Matched pension contribution.
  • Health Insurance
  • Flexible working

Interested and qualified candidates should apply on or before 26th March 2021. 

Only shortlisted applications will be considered.


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