Surjen

Digital Marketing Manager

Job Summary

Required a Digital Marketing Manager to lead the planning and execution of the digital marketing strategies to promote health services to the customers. Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.

  • Minimum Qualification: HND
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Company Description

Surjen.com is a health tech company based in Abuja and connects the healthcare service providers to patients. If you desire to work in a fast-paced environment, and experience rapid personal and career growth while making a tremendous impact on society, then this might be the company for you. We offer a truly entrepreneurial experience in a structured environment. Work with a multi-cultural, young, talented and dynamic team. 


Job Description

• Lead the planning and execution of the digital marketing strategies to promote health services to customers.

• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.

• Manage online customer acquisition and retention programs including SEO, email, affiliate, infographics and social marketing.

• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.

• Use Google Analytics and other business tracking tools to make strategic recommendations.

• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.

• Cooperate with the web developers to make necessary changes in the website if necessary.

• Perform keyword research in coordination with home health objectives to optimize existing content and uncover new opportunities

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

• Help to create and support marketing content to socialize and use for social media purposes (e.g., patients videos briefs, doctors case studies, blog posts, posts from analysts and customers)

 

Qualifications

• Bachelor degree, HND, ND or its equivalent preferably but not necessarily in Marketing

• 3-5 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team (proven track record).

 

Additional Information

• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time

• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.

• Experience in generating and executing on marketing ideas.

• Understanding of our target audience and how to reach them

• Understanding of Abuja/Lagos marketing terrain (Press, Communities, Events & Conferences, Social Media, etc)

 

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