Job Summary

We are looking for a Digital Marketing Lead to join a fintech startup with significant projections to be a market leader within a short period. As our Digital Marketing Lead, you must be an ambitious and commercially driven self-starter with charm, charisma; and must possess the 'can-do' attitude.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

  • You will develop and plan our digital marketing strategy, ensuring you efficiently manage time and execute work to the highest standard that drives the business forward.
  • Manage the planning and implementation of marketing activity in our markets.
  • Feed into the Digital Strategy and deliver the agreed KPIs
  • Be accountable for the tracking and reporting of marketing activity ensuring that spend against budget will add value to the company
  • Ensure that key projects are being driven forward in the areas of Digital Advertising, Website, CRM, Data/Analytics, Digital Planning & Operations & Social Media
  • Through measuring, analyzing, and reporting on the performance of all digital marketing campaigns you will improve ROI and drive down CPA
  • Ensure that key projects are being driven forward in the areas of Digital Advertising, Website, CRM, Data/Analytics, Digital Planning, Affiliate, Operations & Social Media
  • Develop and implement our international SEO strategy to support the growth of the brand in all markets
  • Ensure all website content and communications align with our brand guidelines and are executed to a professional standard
  • Oversee Content team for latest products, updates, website categories, and product information and visual merchandising
  • Work closely with the Sales team for the latest stock update/promotions and also to understand ways to better influence customer consideration across marketing channels
  • Work closely with the Design team ensuring that projects are completed on time and according to brief
  • Work closely with our brand partners ensuring that they have full transparency of all upcoming campaigns
  • Manage all offline advertising
  • Identify new opportunities for growth continuously monitoring performance and making recommendations for growth
  • Support the development of team members with regular catch-ups

Requirements:

  • Proven track record of Digital Marketing Management (3+ years' experience ideally) preferably working within the Financial service and real estate industry
  • Technical Knowledge of Google Adwords Campaigns, SEO & Online Marketing Tools such as SEMrush, MOZ, Google Analytics, Canva, and Hootsuite.
  • Solid knowledge of website analytics & Strong Analytical skills and data-driven thinking
  • Solid knowledge of affiliates and multi-channel marketing
  • Experience in the optimization of landing pages and user funnels
  • Up to date with the latest trends and best practices in online marketing & evaluation of new technologies
  • Managing projects, working to tight deadlines and budgets
  • Minimum as a requirement - Degree in marketing (or a professional marketing qualification/membership of the National Institute of Marketing)


Essential skills / experience: 

  • Experience managing large digital budgets to deliver the most efficient return on spend
  • Strong interpersonal skills and good team player
  • Multi-tasking, highly organized, excellent attention to detail
  • Ability to work autonomously and to tight deadlines with regular updates to key stakeholders
  • Strong project management skills with the ability to influence and communicate effectively at all levels
  • Proven organizational skills and IT skills, together with the ability to prioritize and adapt within a changing environment
  • Ability to show evidence of working in a fast-paced and demanding workplace
  • Strong analytical skills with the ability to drive meaningful actions from large data sets
  • Fast learner
  • Excellent written and oral communication skills


What we offer:

  • Competitive salary
  • Perks and attractive employment benefits

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