Digital Marketing Lead
Job Summary
We are looking for a Digital Marketing Lead to join a fintech startup with significant projections to be a market leader within a short period. As our Digital Marketing Lead, you must be an ambitious and commercially driven self-starter with charm, charisma; and must possess the 'can-do' attitude.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
- You will develop and plan our digital marketing strategy, ensuring you efficiently manage time and execute work to the highest standard that drives the business forward.
- Manage the planning and implementation of marketing activity in our markets.
- Feed into the Digital Strategy and deliver the agreed KPIs
- Be accountable for the tracking and reporting of marketing activity ensuring that spend against budget will add value to the company
- Ensure that key projects are being driven forward in the areas of Digital Advertising, Website, CRM, Data/Analytics, Digital Planning & Operations & Social Media
- Through measuring, analyzing, and reporting on the performance of all digital marketing campaigns you will improve ROI and drive down CPA
- Ensure that key projects are being driven forward in the areas of Digital Advertising, Website, CRM, Data/Analytics, Digital Planning, Affiliate, Operations & Social Media
- Develop and implement our international SEO strategy to support the growth of the brand in all markets
- Ensure all website content and communications align with our brand guidelines and are executed to a professional standard
- Oversee Content team for latest products, updates, website categories, and product information and visual merchandising
- Work closely with the Sales team for the latest stock update/promotions and also to understand ways to better influence customer consideration across marketing channels
- Work closely with the Design team ensuring that projects are completed on time and according to brief
- Work closely with our brand partners ensuring that they have full transparency of all upcoming campaigns
- Manage all offline advertising
- Identify new opportunities for growth continuously monitoring performance and making recommendations for growth
- Support the development of team members with regular catch-ups
Requirements:
- Proven track record of Digital Marketing Management (3+ years' experience ideally) preferably working within the Financial service and real estate industry
- Technical Knowledge of Google Adwords Campaigns, SEO & Online Marketing Tools such as SEMrush, MOZ, Google Analytics, Canva, and Hootsuite.
- Solid knowledge of website analytics & Strong Analytical skills and data-driven thinking
- Solid knowledge of affiliates and multi-channel marketing
- Experience in the optimization of landing pages and user funnels
- Up to date with the latest trends and best practices in online marketing & evaluation of new technologies
- Managing projects, working to tight deadlines and budgets
- Minimum as a requirement - Degree in marketing (or a professional marketing qualification/membership of the National Institute of Marketing)
Essential skills / experience:
- Experience managing large digital budgets to deliver the most efficient return on spend
- Strong interpersonal skills and good team player
- Multi-tasking, highly organized, excellent attention to detail
- Ability to work autonomously and to tight deadlines with regular updates to key stakeholders
- Strong project management skills with the ability to influence and communicate effectively at all levels
- Proven organizational skills and IT skills, together with the ability to prioritize and adapt within a changing environment
- Ability to show evidence of working in a fast-paced and demanding workplace
- Strong analytical skills with the ability to drive meaningful actions from large data sets
- Fast learner
- Excellent written and oral communication skills
What we offer:
- Competitive salary
- Perks and attractive employment benefits