- SEO – Have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to create attention-getting online campaigns
- Social media marketing: Use social media skills to promote our marketing activities
- Analytics – Ability to analyse the cost of campaigns compared to how many people are responding to those campaigns, which requires strong mathematic and finance skills
- Communication skills – Ability to write attention-grabbing ads. Excellent verbal and written communication skills
- Time management – Scheduling online marketing campaigns and always on plans
· Developing digital campaign and web measurement strategies.
· Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance.
· Developing and presenting learnings from analysis, including actionable insights and recommendations.
· Creating dashboards, data visualizations, and campaign and website performance reports.
· Collecting and analysing customer, marketing, and web behavioural data.
· Developing digital content calendars
· Monitoring and analysing digital media and marketing trends.
· Digital competitive analysis
· Communicating and presenting to colleagues, senior managers, and clients.
· Bachelor's degree in Marketing or a related field.
· Digital Marketing Certification
· 3- 5 years’ work experience in FMCG, Banking or a Digital Marketing Agency
· Experience with Online marketing tools (Google AdWords, Bing Ads, Google Analytics, Sitecore)
· Microsoft programs (Word, Excel)
· Social media platforms (Twitter, Facebook, Instagram)
· Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
· Experience with social listening tools: Meltwater, Radian6
· Experience with digital media buying
· Deep knowledge of digital marketing across social, display, and programmatic platforms.
· Graphic Design experience
· Strong analytical and strategic thinking skills.
· Ability to make data-driven decisions.
· Excellent interpersonal and collaboration skills.
· Strong communication and presentation skills.