Digital Marketer/Analyst

Responsibilities:

• Develop and execute online marketing strategies to promote real estate properties.
• Manage and optimize paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
• Implement SEO strategies to improve website ranking and drive organic traffic.
• Develop and schedule content calendars to ensure consistent social media engagement.
• Collect, analyze, and interpret marketing data from various platforms (Google Analytics, Facebook Insights, CRM tools, etc.).
• Track and evaluate the performance of digital campaigns and provide actionable insights.
• Use data-driven strategies to optimize ads, content, and overall marketing efforts.
• Generate weekly/monthly reports on marketing performance and lead conversions.
• Create engaging and visually appealing content (graphics, videos, blog posts) tailored to the real estate audience.
• Monitor social media trends and adapt strategies to boost engagement.
• Manage and grow the company’s social media presence across platforms.
• Develop strategies to capture and convert leads through digital channels.
• Optimize landing pages, email marketing campaigns, and lead funnels.
• Maintain and update the customer database (CRM) with relevant insights.
• Conduct research on industry trends, customer behavior, and market demands.
• Analyze competitor marketing strategies to identify opportunities for growth.

Requirements:

• 2+ years of experience in digital marketing and data analysis.
• Strong knowledge of Google Analytics, Google Ads, Facebook Ads, and SEO tools.
• Proficiency in Microsoft Excel, Google Sheets, and data visualization tools.
• Experience with content creation and social media management.
• Analytical mindset with strong problem-solving skills.
• Knowledge of basic accounting is a plus.
• Must reside in or around Ajah, Lagos and be available for on-site work.

Interested? Please send your CV and portfolio (including links to your social media profiles showcasing your work)