Job Description

• Develop and implement SEO and PPC strategies.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

• Create and manage link building strategies, content marketing strategies, and social media presences

• Innovate and present new marketing platforms and strategies

• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success

• Forecast marketing campaign growth and ROI for marketing campaigns

• Manage email and social media marketing campaigns

• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content

• Use Google Analytics, Google AdWords, and other relevant sites

• Drive traffic to company pages

• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects

• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

• Maintain all corporate social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point

Qualifications

• Years of Experience: 2-4 years minimum

• Academic Qualifications: Minimum OND in Marketing, Computer Science, Literacy, Advertising or any other related course.

• Strong Written and Verbal Communication Skills & Editing 

• Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented.

• Strong Attention to Detail, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office