Develop and implement SEO and PPC strategies.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Create and manage link building strategies, content marketing strategies, and social media presences
Innovate and present new marketing platforms and strategies
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages
Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Maintain all corporate social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point
- Years of Experience: 2-4 years minimum
Academic Qualifications: Minimum OND in Marketing, Computer Science, Literacy, Advertising or any other related course.
Strong Written and Verbal Communication Skills & Editing
Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented.
Strong Attention to Detail, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office