Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Design graphics, curate, and develop digital content such as images, videos, and effects.
• Liaise with brands on digital assets and content.
• Create promotions and seasonal designs.
• Review the site daily with a customer-first mindset to ensure the integrity, consistency, and accuracy of product images.
• Must have an elevated design sense.
• Preferable experience in Beauty or Retail.