New
5 days ago

Job Summary

This role involves the promotion of products and services through a variety of digital channels. You'll be involved in developing an organization's multi-channel communication strategies and may work across several areas.

  • Minimum Qualification:HND
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities:

  • Achieving all set KPIs vis-à-vis Return on investment (ROI) for Digital Marketing Department
  • Creating and developing strategies to drive qualified traffic to the company’s products, website, and social media
  • platforms.
  • Plan and oversee the execution of all digital marketing initiatives, including email marketing, PPC advertising, and social
  • media marketing etc.
  • Ensure all digital marketing deliverables follow our brand guidelines and have the proper angle and tone of voice.
  • Monitoring the performance of ongoing marketing campaigns, performing multivariate testing, and optimizing
  • campaigns to maximize conversions and revenue targets.
  • Identifying digital marketing traffic opportunities to grow sales and traffic to our website and social media platforms.
  • Keeping track of the latest trends, new platforms, best practices, and technologies in the real estate digital advertising
  • space.
  • Build, plan and implement the overall digital marketing strategy for the company.
  • Manage and oversee various digital marketing channels.
  • Prepare and manage the digital marketing budget.
  • Suggest activities for improving the quality of online engagement.
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build and maintain an inbound marketing plan for the company
  • Generating quality and convertible leads for the telemarketing and sales team.
  • Research and forecast future sales and online performance trends
  • Measure and report the performance of all digital marketing campaigns.
  • Brainstorm new and creative growth strategies
  • Planned, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Performing other work-related duties as assigned by Management.
  • Work with the IT team to ensure that staff are properly onboarded and are provided with required tools – laptops,
  • phones, SIMs, ID cards, and call cards, etc.
  • Work with the videographer to ensure proper content is developed for social media platforms.
  • Work with the content writer to ensure that the blogs have keywords, trending topics, and trends to drive traffic to the
  • website.
  • Manage the website and update




Requirements:

  • A minimum of an HND qualification
  • At least 3 years of experience in a similar role
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Up-to-date with the latest trends and best practices in online marketing and measurement



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