Digital Marketer

Anonymous Employer

Job Summary

The Digital Marketer promotes the company’s product and services in the digital space.

  • Minimum Qualification: HND
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Responsibilities:
  • Manage all digital marketing channels including but not limited to social media (Instagram, Facebook and Twitter), company website, search engine optimization and email marketing.
  • Edit and post timely, relevant and engaging content including videos, podcasts and other multimedia content on different online channels.
  • Create and execute SMS and email marketing campaigns.
  • Develop and manage digital marketing campaigns and prepare weekly updates/reports to track growth and success rates of such campaigns.
  • Convert website visits into online sales.
  • Stay up to date and informed on new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Identify industry related leaders and influencers and engage them in brand activities.
  • Perform other duties as assigned by the General Manager.
Qualifications:
  • Ability to understand what engages a beauty/lifestyle audience online.
  • Strong writing, editing, and proofreading skills.
  • Exceptional ability to manage details.
  • Ability to work independently with limited supervision.
  • Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics).
  • Working knowledge of email marketing applications (e.g. Mail Chimp).
  • Highly creative with a proactive attitude.

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