- Drive customer and user acquisition through online channels such as SEM, social, mobile display.
- Plan, implement, manage, analyze and optimize advertising campaigns across multiple channels, with a focus on search, display, and social media outlets.
- Compile and document campaign analysis, performance reports and measure ROI to share with key stakeholders.
- Proactively learn about search engine behaviors, technology, news, and strategies and present key developments and discoveries with the other team members via internal communications.
- Develop creative and new ways to market our products through emerging social advertising channels.
- Investigate and assess opportunities from new media channels to accelerate growth.
- Initiate and deliver creative, compelling, and persuasive optimized content across various SEO and social media campaigns
- Produce features, product descriptions, blog posts, press releases, guides, promotional copy for competitions, and other content as required.
- At least 2 years of experience with online and digital marketing, and/or traffic acquisition
- Experience with Google AdWords, Google Analytics, and Programmatic buying
- Have an understanding of Advertising
- Proficient Excel skills including the use of pivot tables
- Excellent communications skills with an analytical approach
- An optimistic outlook – you see the glass half-full
- Able to work independently and as part of a team
- Entrepreneurial attitude
Job Location is Ikeja, Lagos.