Digital Marketer at Softhills Group

Softhills Group is a leading global e-commerce and technology company with operations across Nigeria, USA, UK, Canada, Ghana, Kenya, Tanzania, Uganda, and Zambia. We are dedicated to revolutionizing how brands connect with consumers worldwide through our innovative approach and diverse portfolio.









We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos

Employment Type: Full-time









Responsibilities



Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Design, build, and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimize user funnels

Generating Quality Blog Content

Collaborate with agencies and other vendor partners

Strategizing with Other Marketing Professionals

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.



Requirements and skills



BS/MS degree in marketing or a related field.

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns.

Experience in optimizing landing pages and user funnels.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools (e.g., DART, Atlas).

Experience in setting up and optimizing Google Adwords campaigns.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.









Salary

N100,000 - N150,000 Monthly.









Application Closing Date

31st December, 2024.