Facebook Ad Buyer

Responsibilities:

• Develop and implement effective Facebook advertising strategies for high-ticket products.
  
• Manage and optimise ad campaigns with daily budgets above NGN 1,000,000, ensuring profitable returns.
  
• Monitor, analyse, and report on ad performance metrics with a focus on cost-per-conversion efficiency.
  
• Conduct detailed A/B testing on creatives, targeting, and placements to improve ad performance.
  
• Collaborate with creative teams (design, copywriting, video editing) to produce high-converting ad assets.
  
• Implement advanced audience segmentation, custom audiences, and lookalike strategies.
  
• Stay updated on the latest Facebook Ads Manager tools, trends, and compliance policies.
  
• Recommend and execute scaling strategies to increase conversions without compromising CPC.
  
• Provide regular performance reports with insights and actionable recommendations.

• Minimum of 3–5 years of proven experience running large-scale Facebook ad campaigns.
• Demonstrated success in managing budgets of NGN 1,000,000+ per day.
  
• Strong ability to maintain conversion costs under NGN 1,800 per conversion for high-ticket offers.
  
• Proficiency in Facebook Ads Manager, Business Manager, and relevant analytics tools.
  
• Strong analytical skills with the ability to interpret data and optimize campaigns.
  
• Excellent knowledge of audience targeting, retargeting, and funnel strategies.
  
• Creativity in ad development with a performance-driven mindset.
  
• Good communication and reporting skills.