Plan and execute all digital marketing campaigns including Park Vega’s marketing database, email and display advertising.
Design, build and maintain social media presence.
Ensure lead generation and conversion.
Effectively manage the Park’s website to ensure ranking and website visits meet specified targets.
Ensure guest engagement through creation of relevant content across all digital and online platforms.
Measure and record performance of all digital marketing campaigns.
Identify trends and insights and optimize spend based on the insights.
Evaluate important metrics that affect our website and social media traffic.
Developing and growing an effective brand messaging strategy.
Capturing, editing and producing photos and videos for both internal and external purposes.
Visualizing and creating graphics including illustrations, logos, layouts and photos.
Shape the visual aspects of Company website, brochures, product packaging and related material.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Develop and capture all internal and external events of the Waterpark.
Skills and Qualification
B. Sc in Marketing or a related field.
At least 2 years proven work experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate users.
Experience in optimizing landing pages and user funnels.
Must have demonstrable knowledge in CRM.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Basic knowledge of Graphic Design using Corel Draws, Canvas and Photoshop.
Highly skilled in photography and videography.
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and data-driven thinking.
Up to date with the latest trends and best practices in online marketing and measurement
Candidate should be resident in Delta State or willing to relocate.