PARK

Digital Content Developer

Job Summary

Park Vega, the largest Waterpark in West Africa, located in Agbor, DELTA State Nigeria, is seeking to employ a Digital Content Developer.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

Job Responsibilities

  • Plan and execute all digital marketing campaigns including Park Vega’s marketing database, email and display advertising.
  • Create and develop content on social media and monitor engagement.
  • Design, build and maintain social media presence.
  • Social media marketing.
  • Ensure lead generation and conversion.
  • Effectively manage the Park’s website to ensure ranking and website visits meet specified targets.
  • Ensure guest engagement through creation of relevant content across all digital and online platforms.
  • Measure and record performance of all digital marketing campaigns.
  • Measure web traffic to content e.g. conversion and bounce rates.
  • Identify trends and insights and optimize spend based on the insights.
  • Evaluate important metrics that affect our website and social media traffic.
  • Developing and growing an effective brand messaging strategy.
  • Capturing, editing and producing photos and videos for both internal and external purposes.
  • Visualizing and creating graphics including illustrations, logos, layouts and photos.
  • Shape the visual aspects of Company website, brochures, product packaging and related material.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
  • Plan and execute events in collaboration with the Marketing/PR team.
  • Develop and capture all internal and external events of the Waterpark.

 

 Skills and Qualification

  • B. Sc in Marketing or a related field.
  • At least 2 years proven work experience in digital marketing and content development.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate users.
  • Experience in optimizing landing pages and user funnels.
  • A demonstrable knowledge in Customer Relationship Management (CRM) is an added advantage.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
  • Working knowledge of ad serving tools (e.g. DART, Atlas).
  • Basic knowledge of Graphic Design using Corel Draws, Canvas and Photoshop.
  • Highly skilled in photography and videography.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Have an outgoing, vibrant and bubbly personality.
  • Candidate should be resident in Delta State or willing to relocate.

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