Customer Acquisition Executive

Envision Possibilities Solutions

Sales

Hospitality & Hotel NGN 75,000 - 150,000 Plus Commission
4 weeks ago

Job Summary

Do you love building new strategic and data-driven businesses? Are you a marketing expert (both digital and traditional) and want to work for one of Nigeria’s top lifest clubs? Look no further! We are seeking a Customer Acquisition Executive to employ strategy planning, and execution in order to achieve more customers for the company.

  • Minimum Qualification:Degree
  • Experience Level:Entry level
  • Experience Length:3 years

Job Description/Requirements

Responsibilities:
  • Work with the Senior Manager to create and execute a strategy to drive new customer acquisition through the acquisition channels. 
  • Meet the defined KPIs and effectively optimize channel execution, while identifying tactics with high efficiency and incrementality to meet both monthly and annual forecasts and goals.
  • Develop and implement customer retention functions that reduce churn and increase customer lifetime value.
  • Analyze and report data to measure the effectiveness of campaigns.
  • Set strategy and tactics to optimize funnels based on pricing and offers that deliver profitable subscriptions.
  • Determine the segmentation strategy for digital traffic and email database lists.
  • Ensure all campaigns are tagged for effective reporting.
  • Oversee new customer acquisition channels for digital customer acquisition and traditional strategies such as direct sales, phone calls, and outdoor advertising.
  • Stay current with emerging digital technology and trend developments in an effort to push innovative concepts and test/learn campaigns.


Requirements:

  • Minimum bachelor’s degree, preferably in Marketing or a related analytical field.
  • Experience with Google Analytics or other web analytics tools.
  • Understanding of paid search and social advertising platforms, affiliate marketing, display media, and sponsored content campaigns.
  • Proven analytical and quantitative skills including a strong understanding of marketing metrics.
  • Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives.
  • Exceptional written and verbal communication, planning, and project management skills.
  • Proven work experience selling subscriptions or digital products using relevant marketing techniques
  • Experience optimizing customer onboarding flows and landing pages to improve conversion.
  • A passion for analytics, dashboards, and optimization.
  • Strong numerical skills and commercial acumen.

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