CRM Manager

Job Summary

CRM Manager is responsible for driving the CRM function in the country. They are the gatekeeper of what to communicate and when to communicate to the entire user base. The objective is to increase the engagement of the user base and give the right proposition for our customers to keep the Jumia APP and generate high CLV

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Daily Task Management:

  • ​Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQL
  • Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
  • Planning of communication calendar for all verticals based on user segmentation and promotional deals available
  • Drive channel performance through data analysis and content testing in order to improve CTR% and conversions by segment
  • Manage CRM executives and drive their daily routines

Projects Management:

  • ​Work on new projects that have as a goal:
  • ​Optimizing CRM channel
  • ​Automating the execution part
  • ​Including more segmentation and personalization on our promotional campaigns
  • ​Drive transition from day to day execution to automation

Tier 1 event Management:

  • ​Own the planning and execution
  • ​Follow up to make sure all ETAs are respected and that all is clear to everyone
  • ​Review communication plan
  • ​Drive daily performance during the event to assess the situation and elaborate action plan to correct the performance if needed


  • ​3+ years of CRM experience or a relevant marketing experience driving communication channels
  • ​Proficiency in Microsoft Office (especially Excel)
  • ​Proficiency in written communication English
  • ​Growth hacking mindset
  • ​Self-motivated and able to work with cross-functional teams
  • ​Able to Manager the team
  • ​Bachelor's degree in Business Informatics or Business Administration
  • ​Proficiency in SQL, HTML

We offer:

  • ​A unique experience in an entrepreneurial, yet structured environment
  • ​The opportunity to become part of a highly professional and dynamic team working around the world
  • ​An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.

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| Full Time |
NGN 75,000 - 150,000