- Manage our editorial calendar to ensure timely publication
- Schedule social media post
- Monitor web traffic and engagement (e.g. conversation and bounce rates)
- Brainstorm new creative growth strategies
- Conducting keyword research and using SEO best practice to increase traffic to the company website
- Create content marketing to drive leads and subscribers.
- Market company’s product and drive sales throughout all digital platforms.
- Ensure all-round consistency (style, fonts, image, and tone)
- Analyze content marketing metrics and make changes when needed
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Oversee and manage all contests, giveaways and other digital projects.
- Proofreading and ensuring the brand message is consistent and enhances brand awareness.
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Developing content for the blog, newsletter, product description, social media, and company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience
- Identifying customers need and recommending new content to address gaps in the company’s current content.