Manoeuvre digital marketing campaigns through all mediums of customer reach and engagement.
Follow up with the leads generated through portals and digital marketing and get them to visit the website.
Researching, writing and editing content for various marketing materials such as social media posts, blogs and press releases, internal marketing updates and external marketing.
Manage and oversee marketing strategies and budgets to achieve desired KPIs across all channels, including SEO/SEM, social media, display advertising, CRM, and email.
Identify and recommend tools to refine/ streamline workflows and extend capabilities, including social listening, audience data, and web/ app analytics.
Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience vehicle, cadence, and messaging).
Create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are important.
Measure the performance of all Marketing Campaigns, reporting and assessing against goals (ROI and KPIs)