- Research industry-related topics (combining online sources, interviews and studies)
- Develop a well thought-through content calendar each month.
- Prepare well-structured business-related write-ups using a Content Management Systems or other relevant content writing tools.
- Write, proofread and edit blog posts before publication.
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed